https://guilhermeportela.cargo.site Guilherme Portela Thu, 26 Jun 2025 20:41:44 +0000 https://guilhermeportela.cargo.site en https://guilhermeportela.cargo.site/art Tue, 04 Sep 2018 17:11:00 +0000 Guilherme Portela https://guilhermeportela.cargo.site/art Art In addition to my work as a graphic designer, I also practice as a visual artist. Since 2009—following the completion of my Master’s degree in Visual Arts at the École nationale supérieure d’arts de Paris-Cergy (ENSAPC, Paris, France)—I have participated in several solo and group exhibitions. My artistic research explores how to construct and recall memories, often navigating the boundaries between real and imagined territories—much like a novel rooted in truth yet shaped by fiction. From this foundation, I create drawings, photographs, paintings, collages, and works in various other media. A small selection is presented below. To explore more of my projects, click&nbsp;here. <img width="1000" height="698" width_o="1000" height_o="698" data-src="https://freight.cargo.site/t/original/i/046abacce8599fb837032c7a62fe92d7e56ced2682c4b10294bdc8738fec6ffa/03.jpg" data-mid="23547202" border="0" src="https://freight.cargo.site/w/1000/i/046abacce8599fb837032c7a62fe92d7e56ced2682c4b10294bdc8738fec6ffa/03.jpg" /> <img width="798" height="1133" width_o="798" height_o="1133" data-src="https://freight.cargo.site/t/original/i/5dbe8de459e90ff962d161e148e1d3b1df973daf7c786edea704dbf329e17202/05.jpg" data-mid="23547205" border="0" src="https://freight.cargo.site/w/798/i/5dbe8de459e90ff962d161e148e1d3b1df973daf7c786edea704dbf329e17202/05.jpg" /> <img width="1400" height="1056" width_o="1400" height_o="1056" data-src="https://freight.cargo.site/t/original/i/29a35befed21b208ce03e4a5695eed7f0450fb01dca52b6034f6dce421951012/01.jpg" data-mid="23547199" border="0" src="https://freight.cargo.site/w/1000/i/29a35befed21b208ce03e4a5695eed7f0450fb01dca52b6034f6dce421951012/01.jpg" /> <img width="1200" height="1223" width_o="1200" height_o="1223" data-src="https://freight.cargo.site/t/original/i/ebc04be3118088d25c097641ae24cc11322edcd1bd83642116b2ee13ee9f2f79/15.jpg" data-mid="23547219" border="0" src="https://freight.cargo.site/w/1000/i/ebc04be3118088d25c097641ae24cc11322edcd1bd83642116b2ee13ee9f2f79/15.jpg" /> <img width="1300" height="1639" width_o="1300" height_o="1639" data-src="https://freight.cargo.site/t/original/i/128ed144327e293ecbb04d8b8bed14ebe5a215a9a2749830009e533f7c9ddd45/16.jpg" data-mid="23547220" border="0" src="https://freight.cargo.site/w/1000/i/128ed144327e293ecbb04d8b8bed14ebe5a215a9a2749830009e533f7c9ddd45/16.jpg" /> <img width="1000" height="760" width_o="1000" height_o="760" data-src="https://freight.cargo.site/t/original/i/4be0b2e6b7d8e75ae5aa0cf80a2bd37ec48bca9c42298c7f26e4cd528404a504/11.jpg" data-mid="23547214" border="0" src="https://freight.cargo.site/w/1000/i/4be0b2e6b7d8e75ae5aa0cf80a2bd37ec48bca9c42298c7f26e4cd528404a504/11.jpg" /> <img width="900" height="1209" width_o="900" height_o="1209" data-src="https://freight.cargo.site/t/original/i/16805de2b428957b79310fd8ce2c346b40e58656410e2b0f05bf8d6e583cb110/10.jpg" data-mid="23547213" border="0" src="https://freight.cargo.site/w/900/i/16805de2b428957b79310fd8ce2c346b40e58656410e2b0f05bf8d6e583cb110/10.jpg" /> <img width="1300" height="914" width_o="1300" height_o="914" data-src="https://freight.cargo.site/t/original/i/ac99da61785c86d5c66012be99493ccb57b0b74605d7493b788e16e4fc0853ed/06.jpg" data-mid="23547206" border="0" src="https://freight.cargo.site/w/1000/i/ac99da61785c86d5c66012be99493ccb57b0b74605d7493b788e16e4fc0853ed/06.jpg" /> <img width="1000" height="1581" width_o="1000" height_o="1581" data-src="https://freight.cargo.site/t/original/i/80626bdcae89d143c3644550e5c6dfb50617c8eff060b6339a9d89dac416a6f3/13.jpg" data-mid="23547217" border="0" src="https://freight.cargo.site/w/1000/i/80626bdcae89d143c3644550e5c6dfb50617c8eff060b6339a9d89dac416a6f3/13.jpg" /> <img width="700" height="957" width_o="700" height_o="957" data-src="https://freight.cargo.site/t/original/i/a07538c72eba56eb5c90d9669dffd4178d39763fd805ff9228c2a3a3f2a223dd/12.jpg" data-mid="23547216" border="0" src="https://freight.cargo.site/w/700/i/a07538c72eba56eb5c90d9669dffd4178d39763fd805ff9228c2a3a3f2a223dd/12.jpg" /> <img width="1100" height="1518" width_o="1100" height_o="1518" data-src="https://freight.cargo.site/t/original/i/fbd1d62fe69897ee70d5f1adeeb2cefc97f480a9e113c34088c9cf53fd6123e3/07.jpg" data-mid="23547208" border="0" src="https://freight.cargo.site/w/1000/i/fbd1d62fe69897ee70d5f1adeeb2cefc97f480a9e113c34088c9cf53fd6123e3/07.jpg" /> <img width="1200" height="1300" width_o="1200" height_o="1300" data-src="https://freight.cargo.site/t/original/i/11b5fdbcdcb1e3cad97a17741c9135a1ecd5820a45f07f362462649777f784b7/08.jpg" data-mid="23547209" border="0" src="https://freight.cargo.site/w/1000/i/11b5fdbcdcb1e3cad97a17741c9135a1ecd5820a45f07f362462649777f784b7/08.jpg" /> <img width="1000" height="1445" width_o="1000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/c33fb87d4c2e2c3d48c05004e5e9927e0ba58303eb92cf4ce89cc9345cef2eef/09.jpg" data-mid="23547211" border="0" src="https://freight.cargo.site/w/1000/i/c33fb87d4c2e2c3d48c05004e5e9927e0ba58303eb92cf4ce89cc9345cef2eef/09.jpg" /> <img width="1100" height="905" width_o="1100" height_o="905" data-src="https://freight.cargo.site/t/original/i/7f62591ca4339b11669e74c9738f6308bc5fd721d67fed4602265a13121353b1/14.jpg" data-mid="23547218" border="0" src="https://freight.cargo.site/w/1000/i/7f62591ca4339b11669e74c9738f6308bc5fd721d67fed4602265a13121353b1/14.jpg" /> https://guilhermeportela.cargo.site/Home Fri, 17 Aug 2018 15:06:39 +0000 Guilherme Portela https://guilhermeportela.cargo.site/Home Hello — I'm Guilherme P. Ramalho a French Senior Graphic Designer based in Paris—France, crafting bold visual identities and digital experiences across&nbsp;branding, web, social media, packaging, typography and motion design. https://guilhermeportela.cargo.site/Velo-Type Tue, 03 Jun 2025 16:46:24 +0000 Guilherme Portela https://guilhermeportela.cargo.site/Velo-Type Vélo Type what: typography when: 2025 I created this typeface—Vélo, using Glyphs 3, carefully crafting 137 unique glyphs from scratch. It started as a personal project, but quickly turned into a tribute to one of the most universal and timeless sports: cycling. Across cultures, continents, and generations, the bicycle has remained a symbol of freedom, movement, and simplicity—and I wanted this typeface to reflect that. Vélo is inspired by the subtle, flowing lines found in bike frames, spokes, handlebars, and even the curves of a winding trail. I studied both vintage and modern bicycles to pull visual cues from their design—capturing that sense of motion, balance, and agility that cycling embodies. Whether it’s a sleek racing bike or an old city cruiser, there’s something inherently graceful about how bicycles move—and I tried to translate that into letterforms. <img width="1100" height="1662" width_o="1100" height_o="1662" data-src="https://freight.cargo.site/t/original/i/293cdba57b50fce0b32a2bb3d9539664c6e4347b325b9aac10d5a8af7095cdc7/1.jpg" data-mid="234195494" border="0" src="https://freight.cargo.site/w/1000/i/293cdba57b50fce0b32a2bb3d9539664c6e4347b325b9aac10d5a8af7095cdc7/1.jpg" /> <img width="1100" height="854" width_o="1100" height_o="854" data-src="https://freight.cargo.site/t/original/i/e8ff5498e701334584e7a32c92c55f4f00e3c371113039f826ea812fbcb5da8f/7.jpg" data-mid="234195500" border="0" src="https://freight.cargo.site/w/1000/i/e8ff5498e701334584e7a32c92c55f4f00e3c371113039f826ea812fbcb5da8f/7.jpg" /><img width="1100" height="535" width_o="1100" height_o="535" data-src="https://freight.cargo.site/t/original/i/4f7ad052933c7dbbe4ec4332db2b9f17c15988ec50e031efa6fd5f7fbd50ad17/6.jpg" data-mid="234195499" border="0" src="https://freight.cargo.site/w/1000/i/4f7ad052933c7dbbe4ec4332db2b9f17c15988ec50e031efa6fd5f7fbd50ad17/6.jpg" /> <img width="1100" height="1639" width_o="1100" height_o="1639" data-src="https://freight.cargo.site/t/original/i/d6284fe725159db3e9078f08e45744a3f461271e7128c3ca07a1aa0028ec2dad/5.jpg" data-mid="234195498" border="0" src="https://freight.cargo.site/w/1000/i/d6284fe725159db3e9078f08e45744a3f461271e7128c3ca07a1aa0028ec2dad/5.jpg" /><img width="1100" height="1520" width_o="1100" height_o="1520" data-src="https://freight.cargo.site/t/original/i/8252cef37b6e2d47f49f0ba86c8865a6847df69327483c0fb9f50440df82e913/4.jpg" data-mid="234195497" border="0" src="https://freight.cargo.site/w/1000/i/8252cef37b6e2d47f49f0ba86c8865a6847df69327483c0fb9f50440df82e913/4.jpg" /><img width="1100" height="1194" width_o="1100" height_o="1194" data-src="https://freight.cargo.site/t/original/i/59e6b3f72791afb5a1d80c867921b7e266c66ab85a6ffb3f7042060afafb568b/3.jpg" data-mid="234195496" border="0" src="https://freight.cargo.site/w/1000/i/59e6b3f72791afb5a1d80c867921b7e266c66ab85a6ffb3f7042060afafb568b/3.jpg" /> <img width="1100" height="1890" width_o="1100" height_o="1890" data-src="https://freight.cargo.site/t/original/i/b74dd209198e5deec42299be2ad6ae32b6dc5cb42f817d1a4f8543051d63f2d7/2.jpg" data-mid="234195495" border="0" src="https://freight.cargo.site/w/1000/i/b74dd209198e5deec42299be2ad6ae32b6dc5cb42f817d1a4f8543051d63f2d7/2.jpg" /> https://guilhermeportela.cargo.site/Budget-Participatif Sun, 16 Feb 2020 17:12:28 +0000 Guilherme Portela https://guilhermeportela.cargo.site/Budget-Participatif Budget Participatif&nbsp; what: graphic design, branding client: Departmental Council of Seine-Saint-Denis / Paris (CD 93) where: opixido, Paris, France when: 2019 In 2019 the Seine-Saint-Denis department a vast participatory budget project (more than 3 million euros dedicated in investment) which has the function of making possible several ideas suggested by its own citizens. The most voted ideas are validated by the project and are implemented to its full extent. Having the vote as the main concept, the creation of the project's visual identity sought to gather a large set of pictograms that together speak in a simple and direct way of various issues present in the daily life of a large department as important as Seine-Saint-Denis. <img width="1100" height="564" width_o="1100" height_o="564" data-src="https://freight.cargo.site/t/original/i/23fd82abd7012e945fffe58ac4c2b758edb2ed7b92014959eb3b12f10626fc01/04.jpg" data-mid="61218658" border="0" src="https://freight.cargo.site/w/1000/i/23fd82abd7012e945fffe58ac4c2b758edb2ed7b92014959eb3b12f10626fc01/04.jpg" /> Budget Participatif from Guilherme Portela on Vimeo. <img width="1100" height="641" width_o="1100" height_o="641" data-src="https://freight.cargo.site/t/original/i/c7738af67381229c4a06e8fdaf1fda690077300fb2c8629f6b27345abf4a2cca/15.jpg" data-mid="61218656" border="0" src="https://freight.cargo.site/w/1000/i/c7738af67381229c4a06e8fdaf1fda690077300fb2c8629f6b27345abf4a2cca/15.jpg" /> <img width="1100" height="937" width_o="1100" height_o="937" data-src="https://freight.cargo.site/t/original/i/24ca039a4b28f5d26ada1dfc3c7d0c09159834d71c559235f77ce3c159a88576/13.jpg" data-mid="61218665" border="0" src="https://freight.cargo.site/w/1000/i/24ca039a4b28f5d26ada1dfc3c7d0c09159834d71c559235f77ce3c159a88576/13.jpg" /> <img width="1100" height="942" width_o="1100" height_o="942" data-src="https://freight.cargo.site/t/original/i/f88b44ed4ac93182e3d78cff03710dad42acae7a8ce930f8ed282bdeb6eea8c0/12.jpg" data-mid="61218662" border="0" src="https://freight.cargo.site/w/1000/i/f88b44ed4ac93182e3d78cff03710dad42acae7a8ce930f8ed282bdeb6eea8c0/12.jpg" /> <img width="1100" height="903" width_o="1100" height_o="903" data-src="https://freight.cargo.site/t/original/i/796087cec56ca9ab2216c6d94b88045c728d3cd76820814d589c372838dc6721/11.jpg" data-mid="61218661" border="0" src="https://freight.cargo.site/w/1000/i/796087cec56ca9ab2216c6d94b88045c728d3cd76820814d589c372838dc6721/11.jpg" /> <img width="1100" height="550" width_o="1100" height_o="550" data-src="https://freight.cargo.site/t/original/i/477935d8cb69cff320bbaa4836d74072ff39cee1e27a08bcd97596fa295b840e/Grey-and-White-Modern-Geometric-New-in-my-Blog-Instagram-Post.jpg" data-mid="231592728" border="0" src="https://freight.cargo.site/w/1000/i/477935d8cb69cff320bbaa4836d74072ff39cee1e27a08bcd97596fa295b840e/Grey-and-White-Modern-Geometric-New-in-my-Blog-Instagram-Post.jpg" /> <img width="1100" height="1500" width_o="1100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f77aa2c71891dbca441227c54857458a33c79df1864169cf155cb91a0e722f50/Modern-Neutral-Mockup-Website-Design-Services-Promotion-Instagram-Story-1.png" data-mid="231594853" border="0" src="https://freight.cargo.site/w/1000/i/f77aa2c71891dbca441227c54857458a33c79df1864169cf155cb91a0e722f50/Modern-Neutral-Mockup-Website-Design-Services-Promotion-Instagram-Story-1.png" /> https://guilhermeportela.cargo.site/ATHOS-Type Thu, 26 Jun 2025 20:41:44 +0000 Guilherme Portela https://guilhermeportela.cargo.site/ATHOS-Type ATHOS Type what: typography when: 2025 Athos Bulcão was a seminal figure in 20th-century Brazilian art, whose multidisciplinary contributions left a lasting mark on the country’s cultural and visual identity. Best known for his iconic tile work, Bulcão blended vivid color palettes with striking geometric patterns to create pieces that were both playful and profoundly modern. His art became inseparable from Brazilian architecture, infusing public spaces with a sense of rhythm, joy, and optimism that continues to define the aesthetic of modern Brazil. This project is a typographic tribute to Bulcão’s unique legacy. Comprising approximately 150 glyphs, the typeface was designed in two complementary versions: a clean, traditional set, and a more expressive variation that incorporates decorative elements inspired by his tile motifs. The result is a celebration of Bulcão’s imaginative spirit—transforming his visual language into a system of letters that echoes the balance of structure and spontaneity found throughout his work. <img width="1100" height="268" width_o="1100" height_o="268" data-src="https://freight.cargo.site/t/original/i/8e5d735392ef2c8809dbe897b51e607d97ce6adf8374028e3b86ba5c255bdfa3/01.jpg" data-mid="235082398" border="0" src="https://freight.cargo.site/w/1000/i/8e5d735392ef2c8809dbe897b51e607d97ce6adf8374028e3b86ba5c255bdfa3/01.jpg" /> <img width="1100" height="1374" width_o="1100" height_o="1374" data-src="https://freight.cargo.site/t/original/i/132b945986404e513d447408a519498f09797d475e60ce44fa6124e78beacd39/03.jpg" data-mid="235082400" border="0" src="https://freight.cargo.site/w/1000/i/132b945986404e513d447408a519498f09797d475e60ce44fa6124e78beacd39/03.jpg" /> <img width="1100" height="1507" width_o="1100" height_o="1507" data-src="https://freight.cargo.site/t/original/i/706db2465ad990e35795a254e9d7779af13b278c24ec46ae05411c682bd9d3b4/02.jpg" data-mid="235082399" border="0" src="https://freight.cargo.site/w/1000/i/706db2465ad990e35795a254e9d7779af13b278c24ec46ae05411c682bd9d3b4/02.jpg" /> <img width="1100" height="1263" width_o="1100" height_o="1263" data-src="https://freight.cargo.site/t/original/i/83bb5a0b84ce6cf3fe93ab94e92f11b9828f283c55c1066f2b2b5c9ae4bf258a/04.jpg" data-mid="235082401" border="0" src="https://freight.cargo.site/w/1000/i/83bb5a0b84ce6cf3fe93ab94e92f11b9828f283c55c1066f2b2b5c9ae4bf258a/04.jpg" /> <img width="1100" height="917" width_o="1100" height_o="917" data-src="https://freight.cargo.site/t/original/i/ceb9d035a6e748c33b150b6bdd64c83ed1cc1f4d0c369dc156612503b221f33d/12.jpg" data-mid="235082409" border="0" src="https://freight.cargo.site/w/1000/i/ceb9d035a6e748c33b150b6bdd64c83ed1cc1f4d0c369dc156612503b221f33d/12.jpg" /> <img width="1100" height="798" width_o="1100" height_o="798" data-src="https://freight.cargo.site/t/original/i/50499a381c5a69af7c8830dfc0d961c65a4b8cf5d72c6624b3679d99339bec02/11.jpg" data-mid="235082408" border="0" src="https://freight.cargo.site/w/1000/i/50499a381c5a69af7c8830dfc0d961c65a4b8cf5d72c6624b3679d99339bec02/11.jpg" /> <img width="1100" height="1040" width_o="1100" height_o="1040" data-src="https://freight.cargo.site/t/original/i/9842e1f2be6fdbe33100245e531396204e8d993dac0021bdca0ecdf7ee286108/13.jpg" data-mid="235082410" border="0" src="https://freight.cargo.site/w/1000/i/9842e1f2be6fdbe33100245e531396204e8d993dac0021bdca0ecdf7ee286108/13.jpg" /> <img width="1100" height="643" width_o="1100" height_o="643" data-src="https://freight.cargo.site/t/original/i/f5a4f7891695eac78e71fbee93b432660eb8d760534545666245f2aeb184f102/07.jpg" data-mid="235082404" border="0" src="https://freight.cargo.site/w/1000/i/f5a4f7891695eac78e71fbee93b432660eb8d760534545666245f2aeb184f102/07.jpg" /> <img width="1100" height="632" width_o="1100" height_o="632" data-src="https://freight.cargo.site/t/original/i/bdea0bd42f5567c6ece46d74e13ab48b7515931a9967a30f3f05bdf88aa1130b/06.jpg" data-mid="235082403" border="0" src="https://freight.cargo.site/w/1000/i/bdea0bd42f5567c6ece46d74e13ab48b7515931a9967a30f3f05bdf88aa1130b/06.jpg" /> <img width="1100" height="710" width_o="1100" height_o="710" data-src="https://freight.cargo.site/t/original/i/d6faaeafbb8c613e5fb245ca1d667c3805d0680f731c566ebb08b699e4851639/05.jpg" data-mid="235082402" border="0" src="https://freight.cargo.site/w/1000/i/d6faaeafbb8c613e5fb245ca1d667c3805d0680f731c566ebb08b699e4851639/05.jpg" /> https://guilhermeportela.cargo.site/Keep-Colors Sun, 04 May 2025 16:05:37 +0000 Guilherme Portela https://guilhermeportela.cargo.site/Keep-Colors Keep Colors what: packaging, branding, visual identity client: Dental Care Global Brand&nbsp; where: Packaging Agency when: 2022 "Keep Colors" was the name of this project, which focused on developing seven distinct identity and visual universe concepts for the future launch of a new toothbrush line by a global dental care brand. To bring each concept to life, we created inspirational moodboards that translated the ideas into rich and distinctive combinations of colors, imagery, shapes, and textures. <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/39b4e89fbce83878154b496e929cded75d384456f18323fdd70ecffc3a676946/02.jpg" data-mid="232766060" border="0" src="https://freight.cargo.site/w/1000/i/39b4e89fbce83878154b496e929cded75d384456f18323fdd70ecffc3a676946/02.jpg" /> <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/f61940a03969b31469b4e1e7d3b8ac36e5a16fa1540eb473bb036a0776811619/01.jpg" data-mid="232766059" border="0" src="https://freight.cargo.site/w/1000/i/f61940a03969b31469b4e1e7d3b8ac36e5a16fa1540eb473bb036a0776811619/01.jpg" /> <img width="1100" height="442" width_o="1100" height_o="442" data-src="https://freight.cargo.site/t/original/i/729b6fc8a73b0b50699da24ea00e75187d1c05f05ee3b2d07814a653d7e43d46/03.jpg" data-mid="232766061" border="0" src="https://freight.cargo.site/w/1000/i/729b6fc8a73b0b50699da24ea00e75187d1c05f05ee3b2d07814a653d7e43d46/03.jpg" /> <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/89ac5ce066bcdba7f4fa138a55c49fea08a3e1db70df9bd7f1da6503646742fd/05.jpg" data-mid="232766063" border="0" src="https://freight.cargo.site/w/1000/i/89ac5ce066bcdba7f4fa138a55c49fea08a3e1db70df9bd7f1da6503646742fd/05.jpg" /> <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/ee026883ec192c9fa757c0aa87344a68961470d305af3104b5e7ee43f364240b/04.jpg" data-mid="232766062" border="0" src="https://freight.cargo.site/w/1000/i/ee026883ec192c9fa757c0aa87344a68961470d305af3104b5e7ee43f364240b/04.jpg" /> <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/b0f9a5b3162f362f931e05bd7b8ff982bac7d41742108a0694169a0a15bb26e7/07.jpg" data-mid="232766065" border="0" src="https://freight.cargo.site/w/1000/i/b0f9a5b3162f362f931e05bd7b8ff982bac7d41742108a0694169a0a15bb26e7/07.jpg" /><img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/81c056cf637f754cac66a680ea6f710412c06928e6258bdbdfe46e5c1a216892/06.jpg" data-mid="232766064" border="0" src="https://freight.cargo.site/w/1000/i/81c056cf637f754cac66a680ea6f710412c06928e6258bdbdfe46e5c1a216892/06.jpg" /> <img width="1100" height="570" width_o="1100" height_o="570" data-src="https://freight.cargo.site/t/original/i/477f5c6ba0a6c8b81f4572d569d7118bb7826ff34c7c82742f478df2f0e13cfa/08.jpg" data-mid="232766066" border="0" src="https://freight.cargo.site/w/1000/i/477f5c6ba0a6c8b81f4572d569d7118bb7826ff34c7c82742f478df2f0e13cfa/08.jpg" /> <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/c440debb9283208b919bbce2549f99a0704701205656baa125a22b2428be0ac2/10.jpg" data-mid="232766068" border="0" src="https://freight.cargo.site/w/1000/i/c440debb9283208b919bbce2549f99a0704701205656baa125a22b2428be0ac2/10.jpg" /><img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/b54eab6835d3d31256f077712316f8a07a8b6b60bd9624ed81701c0c13c87987/09.jpg" data-mid="232766067" border="0" src="https://freight.cargo.site/w/1000/i/b54eab6835d3d31256f077712316f8a07a8b6b60bd9624ed81701c0c13c87987/09.jpg" /> <img width="1100" height="588" width_o="1100" height_o="588" data-src="https://freight.cargo.site/t/original/i/58ec60e839268e67751a2cadd03115ecebe387f4f0a01b17ef1557ff45a1beaa/11.jpg" data-mid="232766069" border="0" src="https://freight.cargo.site/w/1000/i/58ec60e839268e67751a2cadd03115ecebe387f4f0a01b17ef1557ff45a1beaa/11.jpg" /> <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/004617e7635bb5deb575f3ef92223ab42baf13bac9571633e1009608024e98fe/13.jpg" data-mid="232766071" border="0" src="https://freight.cargo.site/w/1000/i/004617e7635bb5deb575f3ef92223ab42baf13bac9571633e1009608024e98fe/13.jpg" /> <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/fd2cff2ce71d0fe8aa861f9b6916fa061e9224c9e00feb40ed793fcd38dcc6e0/12.jpg" data-mid="232766070" border="0" src="https://freight.cargo.site/w/1000/i/fd2cff2ce71d0fe8aa861f9b6916fa061e9224c9e00feb40ed793fcd38dcc6e0/12.jpg" /><img width="1100" height="596" width_o="1100" height_o="596" data-src="https://freight.cargo.site/t/original/i/4b6b0f37cf70d4e3a71d5bc4855b96abbf694dc3a1b9f3a109d2746ef009be8f/14.jpg" data-mid="232766072" border="0" src="https://freight.cargo.site/w/1000/i/4b6b0f37cf70d4e3a71d5bc4855b96abbf694dc3a1b9f3a109d2746ef009be8f/14.jpg" /> <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/3fd884d47c5aaaa82f8ac31212dc075fd35044f1a13543cfae81bb2402f2b161/16.jpg" data-mid="232766074" border="0" src="https://freight.cargo.site/w/1000/i/3fd884d47c5aaaa82f8ac31212dc075fd35044f1a13543cfae81bb2402f2b161/16.jpg" /> <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/2fecaac92d032cfaf8b1759ae7c86a11f0423afcb2102d63db1777cc29b3eef0/15.jpg" data-mid="232766073" border="0" src="https://freight.cargo.site/w/1000/i/2fecaac92d032cfaf8b1759ae7c86a11f0423afcb2102d63db1777cc29b3eef0/15.jpg" /><img width="1100" height="596" width_o="1100" height_o="596" data-src="https://freight.cargo.site/t/original/i/5ca241ea4621e2d5154d89a2cfdb872c9bef69191a9b2eaa5d88b59a96405614/17.jpg" data-mid="232766075" border="0" src="https://freight.cargo.site/w/1000/i/5ca241ea4621e2d5154d89a2cfdb872c9bef69191a9b2eaa5d88b59a96405614/17.jpg" /> https://guilhermeportela.cargo.site/Tinder-Ghost Thu, 07 Apr 2022 15:05:59 +0000 Guilherme Portela https://guilhermeportela.cargo.site/Tinder-Ghost Tinder Ghost what: digital, social media, branding, visual identity client: Tinder&nbsp; where: Edelman France when: 2022 Tinder, the largest and most popular dating app in France, launched a very specific campaign to combat the abstention of young French people in the presidential elections, using the idea of "don't ghost your future" as a campaign slogan within the application, where the term "ghosting" refers to the act of abandoning a possible encounter with meeting someone new, with the act of going to vote, which is also something that will definitely influence your future as well. <img width="1400" height="1088" width_o="1400" height_o="1088" data-src="https://freight.cargo.site/t/original/i/27c5c3cd59994663b85619961d9e329ac137d323763797530973d141515308f1/18.jpg" data-mid="138988584" border="0" src="https://freight.cargo.site/w/1000/i/27c5c3cd59994663b85619961d9e329ac137d323763797530973d141515308f1/18.jpg" /> <img width="1400" height="1088" width_o="1400" height_o="1088" data-src="https://freight.cargo.site/t/original/i/b49144116e5f315a06033652124261f5d02469e03e1eb136fdae6519b1e2ad51/19.jpg" data-mid="138988590" border="0" src="https://freight.cargo.site/w/1000/i/b49144116e5f315a06033652124261f5d02469e03e1eb136fdae6519b1e2ad51/19.jpg" /> <img width="1400" height="1088" width_o="1400" height_o="1088" data-src="https://freight.cargo.site/t/original/i/1dfcf59e483385bd5e30a759151ffe2cdeb21167d1dc0f9d47b64449d435ddf9/20.jpg" data-mid="138988591" border="0" src="https://freight.cargo.site/w/1000/i/1dfcf59e483385bd5e30a759151ffe2cdeb21167d1dc0f9d47b64449d435ddf9/20.jpg" /> <img width="1400" height="1088" width_o="1400" height_o="1088" data-src="https://freight.cargo.site/t/original/i/a6fe3acc1eead28552d20f650c21c22968437a1a8c0152250a583d0952444b35/21.jpg" data-mid="138988592" border="0" src="https://freight.cargo.site/w/1000/i/a6fe3acc1eead28552d20f650c21c22968437a1a8c0152250a583d0952444b35/21.jpg" /> https://guilhermeportela.cargo.site/FNTP-Forum-2022 Thu, 07 Apr 2022 14:56:00 +0000 Guilherme Portela https://guilhermeportela.cargo.site/FNTP-Forum-2022 FNTP Forum 2022 what: digital, social media, branding, visual identity client: FNTP - Fédération Nationale des Travaux Publics&nbsp; where: Edelman France when: 2022 The event of massive national repercussion, FNTP Forum 2022, an event to promote the debate on projects that revolve around innovation and ecological transition in public construction and development, had a major digital campaign to ensure its resonance in all social networks where the company operate. From there, I developed an entire visual universe, largely connected with the values and brand identity of FNTP, especially dedicated to the use in various social networks, with their many different formats and contents. <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/4340a41a1d8ebdfffe8e22f366fffc70c7b8c6ee007b580d5f4927647b151eaa/01.jpg" data-mid="138987050" border="0" src="https://freight.cargo.site/w/1000/i/4340a41a1d8ebdfffe8e22f366fffc70c7b8c6ee007b580d5f4927647b151eaa/01.jpg" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/4bd2abddc02752643a425e954686995a144731020bd7e2eb0e30505662ebf3f4/03.jpg" data-mid="138987052" border="0" src="https://freight.cargo.site/w/1000/i/4bd2abddc02752643a425e954686995a144731020bd7e2eb0e30505662ebf3f4/03.jpg" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/aa043eff15cde20850ada2c9419bd18d5995b29300397748976a68923d67f7ed/04.jpg" data-mid="138987053" border="0" src="https://freight.cargo.site/w/1000/i/aa043eff15cde20850ada2c9419bd18d5995b29300397748976a68923d67f7ed/04.jpg" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/0b7f7c14467895b83da9e68d7945cdf366ef3201d3c4ce3d3c50c850513f3ff6/02.jpg" data-mid="138987051" border="0" src="https://freight.cargo.site/w/1000/i/0b7f7c14467895b83da9e68d7945cdf366ef3201d3c4ce3d3c50c850513f3ff6/02.jpg" /> https://guilhermeportela.cargo.site/Tinder-NDC Thu, 07 Apr 2022 14:58:54 +0000 Guilherme Portela https://guilhermeportela.cargo.site/Tinder-NDC Tinder NDC what: digital, social media, branding, visual identity client: Tinder&nbsp; where: Edelman France when: 2022 Tinder, the largest and most popular dating app in France, has launched a social media campaign within its own app to encourage its young users to participate in the 2022 presidential French election. The campaign was divided into two moments, one with the objective of getting the user to go and register in the voting bureaus and the other to actually go vote, using phrases and expressions that are very present in the universe of this public and that could integrate with all visuals in an organic and friendly way. This campaign was highly successful in terms of viewing and participation. <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/4366e25144b3d66a5f72da763fae7283d7a52b78cd7f0dea15b75df7d3da7c42/08.jpg" data-mid="138987483" border="0" src="https://freight.cargo.site/w/1000/i/4366e25144b3d66a5f72da763fae7283d7a52b78cd7f0dea15b75df7d3da7c42/08.jpg" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/846faeebc1a032273181cb14aa9523910582b0592f3381fe2a042358df2cbcf3/07.jpg" data-mid="138987476" border="0" src="https://freight.cargo.site/w/1000/i/846faeebc1a032273181cb14aa9523910582b0592f3381fe2a042358df2cbcf3/07.jpg" /> <img width="1400" height="1050" width_o="1400" height_o="1050" data-src="https://freight.cargo.site/t/original/i/38e9389be0dab26f22f1197f267fd4d37a0f85f099b39b6d7c2aab20ef9632a6/09.jpg" data-mid="138987485" border="0" src="https://freight.cargo.site/w/1000/i/38e9389be0dab26f22f1197f267fd4d37a0f85f099b39b6d7c2aab20ef9632a6/09.jpg" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/ec3cbff5f0919f1365bb89eab905bb21101e03044a8944251df7f7212a6a4f0e/17.jpg" data-mid="138987488" border="0" src="https://freight.cargo.site/w/1000/i/ec3cbff5f0919f1365bb89eab905bb21101e03044a8944251df7f7212a6a4f0e/17.jpg" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/282152714bf1e2bbae95ce6fbba2b15a358ab6a77b534e38d860f20077bfb1d9/16.jpg" data-mid="138987487" border="0" src="https://freight.cargo.site/w/1000/i/282152714bf1e2bbae95ce6fbba2b15a358ab6a77b534e38d860f20077bfb1d9/16.jpg" /> <img width="1400" height="1050" width_o="1400" height_o="1050" data-src="https://freight.cargo.site/t/original/i/63cf0f55c144560deb03d7886691daeb5cbe9f1c14ae90cd404113e3c84255de/15.jpg" data-mid="138987486" border="0" src="https://freight.cargo.site/w/1000/i/63cf0f55c144560deb03d7886691daeb5cbe9f1c14ae90cd404113e3c84255de/15.jpg" /> https://guilhermeportela.cargo.site/Guide-des-aidants Sat, 10 May 2025 15:11:52 +0000 Guilherme Portela https://guilhermeportela.cargo.site/Guide-des-aidants Guide des aidants what: branding, visual identity client: Departmental Council of Seine-Saint-Denis / Paris (CD 93) where: Opixido when: 2023 This project aimed to design a guide in the form of a brochure, intended to encourage reflection on the role of caregivers supporting a loved one. It also helps identify caregivers’ specific needs, discover available resources to support them in their responsibilities, and access essential information about their rights and those of the people they care for. The choice of colors and illustrations was carefully considered to present the subject with clarity and sensitivity, using a tone appropriate to its purpose. <img width="1100" height="753" width_o="1100" height_o="753" data-src="https://freight.cargo.site/t/original/i/d4c4b0f027ae17ad0df7925e21adf970f1ec998540fd79cc902a9f6654051999/01.jpg" data-mid="233026546" border="0" src="https://freight.cargo.site/w/1000/i/d4c4b0f027ae17ad0df7925e21adf970f1ec998540fd79cc902a9f6654051999/01.jpg" /> <img width="1100" height="774" width_o="1100" height_o="774" data-src="https://freight.cargo.site/t/original/i/a65c4edcc0fe521de69d02030bf936d541042bca391b7d2422acc5c2286eba6c/02_1.jpg" data-mid="233026547" border="0" src="https://freight.cargo.site/w/1000/i/a65c4edcc0fe521de69d02030bf936d541042bca391b7d2422acc5c2286eba6c/02_1.jpg" /> <img width="1100" height="774" width_o="1100" height_o="774" data-src="https://freight.cargo.site/t/original/i/d1aee77b2af04dddffe4f0b7d2325abbf3b505b96db69acfaef4754b1c961ba5/02_2.jpg" data-mid="233026548" border="0" src="https://freight.cargo.site/w/1000/i/d1aee77b2af04dddffe4f0b7d2325abbf3b505b96db69acfaef4754b1c961ba5/02_2.jpg" /> <img width="1100" height="774" width_o="1100" height_o="774" data-src="https://freight.cargo.site/t/original/i/26c383d684b2c98665747002c1bcd40d4e07d8ad463571b7a3d957f14b1104a5/02_3.jpg" data-mid="233026549" border="0" src="https://freight.cargo.site/w/1000/i/26c383d684b2c98665747002c1bcd40d4e07d8ad463571b7a3d957f14b1104a5/02_3.jpg" /> <img width="1100" height="774" width_o="1100" height_o="774" data-src="https://freight.cargo.site/t/original/i/a18e1d092ba6bbe129f2636dcf9bf8f2868346349047ded6b68db9bd714cbf58/02_4.jpg" data-mid="233026550" border="0" src="https://freight.cargo.site/w/1000/i/a18e1d092ba6bbe129f2636dcf9bf8f2868346349047ded6b68db9bd714cbf58/02_4.jpg" />