World Cup 2014
film

what: art direction, motion design, typography, storytelling
client: Meta/Instagram
where: ZOLA Filmes
when: 2014

The goal of the project was to narrate the story of the 2014 FIFA World Cup — the "Cup of the Cups" — in a truly innovative way, both for our client and for fans around the world. We conceived the idea of creating the entire film exclusively from real public Instagram posts, carefully curated from a wide range of users. To complement the visuals, we also commissioned an original soundtrack, crafted specifically for this project with a naturally flowing, organic rhythm.