U2P RA 2018

what: branding, visual identity, typography
client: U2P (Union des entreprises de proximité) 
when: 2018

This project focused on the design and concept of the U2P Annual Report (U2P — an organization representing 3.4 million small and very small businesses in the craft, local trade, and liberal professions sectors, accounting for two-thirds of all French companies) that aimed to convey the idea of interconnection across its diverse areas of activity by integrating various annual data and statistics through the use of refined geometric shapes and elegant lines, creating an organic visual language that reflects the organization’s mission, values, and core purpose.

The images below showcase both cover versions, along with the opening spreads, editorial content, chapter introductions, and various internal pages featuring text, data, and graphics.