Tinder NDC

what: digital, social media, branding, visual identity
client: Tinder 
where: Edelman France
when: 2022

Tinder, the largest and most popular dating app in France, has launched a social media campaign within its own app to encourage its young users to participate in the 2022 presidential French election. The campaign was divided into two moments, one with the objective of getting the user to go and register in the voting bureaus and the other to actually go vote, using phrases and expressions that are very present in the universe of this public and that could integrate with all visuals in an organic and friendly way. This campaign was highly successful in terms of viewing and participation.