Tinder Ghost

what: digital, social media, branding, visual identity
client: Tinder 
where: Edelman France
when: 2022

Tinder, the largest and most popular dating app in France, launched a very specific campaign to combat the abstention of young French people in the presidential elections, using the idea of "don't ghost your future" as a campaign slogan within the application, where the term "ghosting" refers to the act of abandoning a possible encounter with meeting someone new, with the act of going to vote, which is also something that will definitely influence your future as well.