Guilherme Portela




Visual culture,
digital graphic design,
& strategic branding.




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Tinder A_VOTÉ
















what: digital, social media, branding, visual identity
client: Tinder 
where: Edelman France
when: 2022

Tinder, the largest and most popular dating app in France, has joined the association A VOTÉ to launch a campaign to combat the strong abstention of young French voters in each presidential election. Here we used strong and simple phrases along with the graphic elements of the association's brand visual universe. This campaign was highly successful in terms of viewing and participation.