RED BULL Soundclash

what: art direction, graphic design
client: Red Bull
where: Tribal Worldwide, São Paulo, Brazil (former LDC/Loducca)
when: 2013

An innovative idea, a show-duel with two stages and an audience between them. At one time one band plays, while the other band keeps waiting their turn... And then vice versa. The audience's response is measured every band's musical performance, and at the end wins the stage that the audience went more crazier than the other one.

And for the edition below, the event was held in the city of Pará (Brazil), famous for its tecnobrega music style, with lots of ultra-vibrant tropical colors and futuristic scenarios, clothes and makeups.