RED BULL
HOUSE OF ART

what: Branding, Graphic and Motion Design
client: Red Bull
where: Tribal Worldwide, São Paulo, Brazil (former LDC/Loducca)
when: 2013

An artistic residence for artists seeking to develop their work, their projects, in a place that is conducive to meeting other artists and projects, discussions, exhibitions, a place that has all the infrastructure that gives the invited artist all means necessary. In resume a place to create, to participate, to experience.

Our work was to create a brand and communication campaign, that could speak about the experience of not only through a visual printed logo, but more to a sensorial experience, that asks the viewer to feel it, to perceive it, through almost a optical game perspective. It starts with a simple square (that symbolizes the initial artist's blank artwork) and then goes on a endless repetition of itself, forming a perfect circle around what has at its own center the Red Bull House of Art residency concept.