Guilherme Portela




Visual culture,
digital graphic design,
& strategic branding.




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RED BULL
Batida Vertical 
















what: Art direction, branding, graphic design
client: Red Bull
where: Tribal Worldwide, São Paulo, Brazil (former LDC/Loducca)
when: 2013

Music shows in windows at old historical houses in 19th century regions from cities like Recife (Pernambuco, Brazil) is the idea behind the Red Bull's project Batida Vertical.

The job was to create the event's visual identity among other campaign elements such as posters, banners and billboards.