Parati

what: packaging, branding, visual identity, typography
client: Nuvi Brands 
where: Raison Pure
when: 2021

Parati, one of the leading and most popular body care brands in Angola, decided to review the packaging design of several of the brand's key products, specifically the shower gel, body lotion and cologne. The challenge here was to propose a total change (flask colors, full visual identity of labels, etc.) without ever losing sight of its target audience, with its consumer codes already well researched and stablished by the brand, through a relationship of many years in this market of body care products.