ONB Saison 2022-2023

what: Branding, Art direction, Typography
client: Opéra National de Bordeaux - ONB
where: Opixido - Paris, France
when: 2022

The Opéra National de Bordeaux wanted to signify change and show Bordeaux residents, but also institutions, that a new era is dawning with a more open, more accessible opera. To do this, with a new brand identity, ONB wanted a communication campaign for the occasion of the announcement of the next season of shows 2022 - 2023. The main objective here was to show that the Opera offers an exceptional cultural offer and above all accessible to everyone, even to those who have never been there before. It is necessary to desacralize the place and anchor it in a daily life and a strong modernity without trivializing the lived experience. Here are the posters that were used in a big communication campaign.