Lolla

what: art direction, graphic design
client: Red Bull
where: Tribal Worldwide, São Paulo, Brazil (former LDC/Loducca)
when: 2013

Lollapalooza and Red Bull. How come two so different brands in the brazillian youth universe could mix their own visual assets in a simple and unique way?

Through several proprietary already existing Lollapalooza's illustrations we created collages with the iconic Red Bull cans, seeking the funnier and playful side of both brands.

This project was made for the 2013 Lollapalooza Brazil's festival.