Guilherme Portela




Visual culture,
digital graphic design,
& strategic branding.




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Les
Franciscaines
















what: branding, graphic design
project (competition): Ville de Deauville, France
where: opixido, Paris, France
when: 2018

Les Franciscaines, a former convent of the 19th century in the city of Deauville, France, passed through an entire renovation in order to became a immense cultural center, needed a visual identity that could represent it's new six essential pillars: exchange / innovation / leisure / interaction / knowledge / transmission.

So we proposed an identity that would be quickly read as something simple and in the same time diverse and multidisciplinary.