La Fête des Bistrots

what: branding, graphic design
client: Région Île-de-France 
where: Opixido, Paris, France
when: 2020

The Île-de-France Region sought to celebrate one of the most iconic pillars of French culture—its local cuisine and beloved Parisian bistrots—through a major public event featuring a wide range of activities. This initiative aimed not only to honor the culinary tradition of the region, but also to highlight the social and cultural role these popular restaurants play in everyday life. In response, we developed a visual concept that captures the charm and character of the Parisian bistrot universe—simple, creative, and approachable—while evoking the warmth, authenticity, and conviviality that make these spaces so unique and cherished.