JOUEZ!

what: graphic design, typography
project (competition): Médiathèques Plaine Commune
where: opixido, Paris, France
when: 2018

We were asked to participate in a competition to create the visual concept of the Médiathèques Plaine Commune new communications' poster campaign, and that was our proposal.

When we received the main text that we should work with, we got stuck on the word JOUEZ (that means "to play with" in french), then we immediately thought of a wide range of colorful toys, almost like comic books characters, that could represent all the rich and playful universe that this cultural center has to offer to it's visitors.