Iniciativa
Verde

what: Branding, graphic and digital design
client: Iniciativa Verde
where: Tribal Worldwide, São Paulo, Brazil (former LDC/Loducca)
when: 2020

Iniciativa Verde is a non-governmental organization dedicated to conducting unique and impactful research in forest restoration projects. With a strong commitment to environmental sustainability, the organization leads various initiatives that contribute to ecological regeneration and carbon offsetting through reforestation efforts.

Initially, the project aimed to redesign Iniciativa Verde’s "Carbon Free" label. However, it quickly became evident that the true opportunity lay in revitalizing the entire brand identity. Rather than focusing solely on the label, the project expanded to develop a cohesive set of branding assets that would unify and elevate the organization’s presence across all its products and services.