Guilherme Portela




Visual culture,
digital graphic design,
& strategic branding.




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Iniciativa
Verde
















what: Branding, graphic and digital design
client: Iniciativa Verde
where: Tribal Worldwide, São Paulo, Brazil (former LDC/Loducca)
when: 2013

Iniciativa Verde, is an ONG that conducts several and unique surveys in forest restoration projects. The initial work was just to redesign the ONG's Carbon Free label, but it came out clear to us that a full branding project in all the IV’s products and services was the real project.