Guide des aidants

what: branding, visual identity
client: Departmental Council of Seine-Saint-Denis / Paris (CD 93)
where: Opixido
when: 2023

This project aimed to design a guide in the form of a brochure, intended to encourage reflection on the role of caregivers supporting a loved one. It also helps identify caregivers’ specific needs, discover available resources to support them in their responsibilities, and access essential information about their rights and those of the people they care for. The choice of colors and illustrations was carefully considered to present the subject with clarity and sensitivity, using a tone appropriate to its purpose.