Colgate Lifestyle

what: packaging, branding, visual identity, typography
client: Colgate 
where: Raison Pure
when: 2021

The global brand Colgate, specialist in oral care products among others, imagined the Lifestyle line of toothbrushes as a product that would bring the identity codes of the daily life of its consumers as well as the great diversity within each style. With this premise and keeping Colgate's brand platform pillars in mind throughout the project, I developed several inspirational proposals: Quotes for Life / Smiles / Sensations.