CANAL DETOX

what: branding, graphic and audiovisual design, storytelling
project (competition): Institut national de la santé et de la recherche médicale-Inserm
where: opixido, Paris, France
when: 2018

Created in 1964, Inserm, a public institution of scientific and technological character, under the dual supervision of the Ministry of Health and the Ministry of Research, wich is dedicated to biological, medical and human health research, needed some key visuals for a campaign named CANAL DETOX, that would combat directly the ever-growing fake news universe around the health domaine in France. This was our proposal.