Alex
Atala

what: Branding, typography, Graphic Design
client: Alex Atala
where: Tribal Worldwide, São Paulo, Brazil (former LDC/Loducca)
when: 2013

Alex Atala, Chef of one of the best ranked (by the Michelin guide) restaurants in the world needed a visual identity that could speak of his creations in contemporary cuisine which was much inspired by the amazonian indigenous ancestral culture in Brazil, including its unique and timeless tribal graphisms.

We developed a branding concept that brings together all this rich graphic universe, creating its own typography as well as new graphic patterns.