Adobe Lunar Year 2022

what: digital, social media, branding, visual identity, typography
client: Adobe 
where: Edelman France
when: 2022

In 2022, Adobe decided to promote the Asian lunar year with a digital campaign on the main social networks, especially Instagram. Based on this idea, I created a set of visuals for social networks with a graphic universe full of elements based on the lunar year, along with its own and unique typography that well translated the spirit of the campaign.